Tips on the Best Practices of E-Commerce Website Design
Tips on the Best Practices of E-Commerce Website Design
E commerce site design is vital to make more sell online. Everyone doing online business has been trying to make their e-commerce site attractive and user friendly. At present more than 25 % of people shopped online. In other words, the Web has become the place to be a merchant. Any website owner knows that. But as an online store owner the challenge is to how to make the site more user friendly and how to give the best user experience while shop online.
Your product may be unique or may be safe from harsh competition. If you face some competitors, which is normal in e-commerce business, then this article is a valuable read for you. We point out how to improve your site user experience, promotional offers and the product or service itself as you can better showcase products and services on your e-commerce site. However studies showed that good site design contribute to the success of your ecommerce business. Following are the issues that can be improved gradually on your site design.
01. Make Easy Viewable to Your Company Business Hours and Address
As a website visitor, its always frustrating if you don’t find the contact information easily. It’s enough to make any site visitor throw in the towel and leave the site altogether. Avoid that and make sure all of your contact details are instantly visible by placing them in the header or the footer of every page of your site. Of course, this shouldn’t prevent you from having a dedicated “About” page, where this information (and more) will be repeated and developed. If you have a physical store an appreciated and nifty bonus is to add the address alongside a free and customizable Google Maps widget, so that customers know anytime where and when to find you in town.
02. Focus Your Business Competitive Advantages
If you have a well established service, there’s no reason to hide it. Focus the things about your business that give you that competitive edge. A free delivery option or a no questions asked refund policy can promote your business A good practice is to highlight your strengths by prominently displaying them on your page. There’s no need for this to take up too much space, an icon with a couple of words will do the trick. The idea here is that your client will instantly understand why it’s better for them to buy from your site and not a competitor’s.
03. Your Service Categories should be at the Top of the Page
You don’t need to assume that Internet users hate to search for well known information. Most of your vital important content should be placed front and center so that you can notice your audience. Cut to the chase by placing clearly defined categories of your products on the homepage of your site. Let’s say you’re a clothing designer, you could categorize your products according to specific items such as: tops, bottoms, shoes and accessories. In order for your customers to fully understand what you have to offer, you could create an engaging slideshow that clients could scroll through to see your best sellers or your latest additions. This element also gives your site a subtle touch of animation.
04. Menu Should be Detailed and Classified
Website menu guide visitors of your site. Therefore, It should be present on every landing page so that customers can access any product or service category from wherever they may find themselves on your site. To minimize the excess scrolling, it required, option for a frozen menu that doesn’t move as customers scroll further and further. To achieve this just make sure you leave no page is disaa logical order.
05. Emphasize Your Products And Services With Attractive Image, Font Size And Colors
You always get advantage of giving extra visual attention by using bright colors and organized product display to your seller. The latest products can trigger or a sense of urgency for customers to take an interest in what you have to offer. It give you a great advantage for you to highlight your latest product and services in this way. In some cases the buzz around your latest collection make aware the potential customers. Datahost It follow this design concept to create a successful sales campaign on your eCommerce website.
06. Add Authentic Customer Testimonials
It’s no secret that many savvy consumers search for customer reviews before making any kind of purchasing decision. According to Influence Central, 90% of consumers say that an online review is more important than input from a sales professional. With this in mind, make this process easy for your future clients by including customer reviews directly on your product page. By doing this, you’re able to reassure your visitors that you are a transparent and reliable company. Take a look at some examples of eCommerce websites that implemented this important feature.
07. Add more GIFs instead of Image
Do you offer the same product in multiple colors? Have you thought about using GIFs to show off your wide range of stock? This file type is a perfect choice because they are interactive and are able to show your products from all different angles. However, don’t overuse this feature. Think of your customers eyes! A good rule is to place one or two GIFs on your product page. For the rest of your photos, take a look through our product photography guide to ensure you capture your products in their best light!
08. Tell Your Customers How They Can Contact You
We know that you already have a contact page and an FAQ page, but you should also add a live chat option like plus your phone number and email to your product page. The reason behind it? It’s a good way to ‘prove’ to your visitors that you are in fact a real company made up of people who are ready to help you with anything you may need. By displaying your contact info, your customers have the opportunity to contact you should they have any questions. They are also, subconsciously, more likely to click that ‘buy’ button if they know how to contact you should they run into any issues. Another way customers can get in touch is through your social media profiles so create a dedicated space where you provide links to Facebook and Co. Basically, be available everywhere and at anytime
9. Make sure that Your Site Is Secure
Security while shopping online should be a top priority for all online store owners. Your visitors are also weary of this issue, so in order for them to feel ‘safe’ enough to take out their credit card they should know that your site is 100% safe. You can achieve this by including an icon on your shopping cart page. This will immediately put shoppers doubts at ease.
Datahost ensure the ‘SSL secure Shopping icon is automatically present on the checkout page of your online Store. So there’s nothing you have to do on your end but watch your sales come in.
10. Add Your E-Commerce Business Policies Clearly
Be upfront and honest about what all of your policies are in order to avoid unhappy shoppers. This also shows clients that you are honest and trustworthy as a company. Whether it’s your cancellation, refund, return or delivery policy make sure its available. The best way to display this is through a well thought through FAQ page. If hidden, customers may get the feeling you’re trying to deceive them. As you can guess, they probably won’t go through with their transaction if this necessary information is not available.
It’s happen to you that many times have you abandoned a checkout because there were 100 things to fill out? When making a purchase, your customers want to know where they are in the checkout process. By displaying a progress bar or explaining the remaining steps, your customers will feel more encouraged to make it to the finish line. Datahost IT ensures your customers make a purchase, the steps are numbered. From the delivery details to transaction issues, the whole process is streamlined. Finally we can say than if you implemented these tips to your eCommerce website you can see the positive result on your e-commerce site customer volume and engagement.